A Future Paved with Intentionality

Thirty years since WPA Architecture opened its doors, Principals Bruce Fallon and Dave Edwards are looking to bring intentionality into their values, clientele, and how they work.
By Taylor Larsen

Nearly 90 minutes into a conversation with Dave Edwards and Bruce Fallon, the two remembered a story about the values of WPA Architecture from years before.

Fallon was in talks with the principals at the firm to define values for the rest of the company. Longtime ownership, with decades of experience founding and building up their own firm, weren’t against the idea, but the idea of formalizing it all seemed inconsequential. 

Fallon had been a Principal with the firm for ten years and finally asked longtime Principal Alan Poulson (who retired in December 2023), ‘What motivates you?’ to which [Poulson] answered, ‘Providing for my family.’ 

The thought has stuck with Fallon and Edwards ever since.

“It drove [Poulson] in everything he did,” Fallon said. “He was excellent in everything he did so he could provide for his family.”

Now that the two lead WPA as Principals, they have looked to embrace excellence through intentionality—in purpose, relationships, and work ethic—that will lead the firm to new heights.

Origins


Originally founded by Kent Walker and Alan Poulson, WPA Architecture began in Provo in 1994. Edwards and Fallon joined the firm within six months of each other, in 2004 and 2005, respectively. WPA’s work at that time included buildings up in Deer Valley, for the Utah National Guard, K-12 remodels, healthcare, and other commercial projects in Utah County. 


Edwards came aboard as an architectural drafter shortly after finishing his Bachelor of Science in Architecture from the University of Michigan in 2004. A few years into his work and he began studies at the University of Utah for his Master of Architecture, graduating in 2009. 


Edwards appreciated the flexibility, but even more the trust that was placed with him on his first ever project: designing a cultural and visitor center for the Choctaw Tribe in Mississippi, where the new architect’s scope was creating the main entrance.


“The creative juices were going,” Dave said with a chuckle, recalling his big chance to put everything he learned from school into action. “I thought they were giving me a lot of trust.”


Fallon, a San Diego native, came out to Utah and began his educational journey in 1994 shortly after getting married. He started at Salt Lake Community College before moving to the University of Utah to earn a Bachelor of Science in Architecture in 1998. He returned back to San Diego for additional schooling, graduating from NewSchool of Architecture & Design with his Master of Architecture in 2000.


After graduating, Fallon started with Coombs Architecture & Planning, a firm that doubled in size when he joined. Fallon was quickly thrust into the spotlight when the owner was in a terrible car accident. Nearly a quarter century later, Fallon still remembers the nerve-wracking nature of representing the firm in project meetings.


“[Coombs] threw me into opportunities I probably shouldn’t have been doing, but I appreciated it,” he said. Even as an unlicensed architect, Fallon understood that there was no time to doubt yourself. “[Coombs] threw a lot of trust my way.”


But the opportunity to leave San Diego for affordability of the Wasatch Front popped up, and Fallon took it, moving his family to the Beehive State and joining WPA shortly after Easter weekend 2005.


Taken to Heart


The two speak of many lessons learned over their two decades at WPA, one of the first regarding the highest level of customer service. 


On a site walk in Park City’s Deer Valley, the WPA team walked with former Deer Valley President Bob Wheaton. When they turned around to see Wheaton wasn’t walking with the group anymore, they turned back to find the resort’s head honcho talking to a lost skier, giving them the lay of the land and directions on how to find the way back to their party. 


That customer service from the highest level of a company was something for which Edwards and Fallon always strived.


“We wanted that to permeate our culture,” Fallon said. 


Another lesson came from Ron Jones, a partner that joined the firm in 2000 and retired in 2021. Jones left his mark through his meticulous detail and background as a project manager in the local college facilities department before joining WPA in the architecture world. Seeing how Jones interacted with clients and how he handled project meetings always inspired Edwards, who described the two as “attached at the hip,” with Edwards embracing the role as the second set of eyes and ears.


“I learned so much from him,” Dave said of the veteran architect. “I was so new that I was just absorbing everything.”


With Kent Walker, Edwards remembered a conversation in those early days where he showed the principal a building sketch in its early design phase. One look was all Walker needed to tease the young architect:


“How are you going to hold up these beams? Sky hooks?”


The gentle jab revealed a key to architecture by finding the right marriage of practical and innovative—something that the original Principals and partners did with aplomb.


“You might have these crazy ideas and philosophies, but you have a real client who is paying your bills,” Edwards said, “And you have to manage it all.”


“There is a spectrum of skill sets to make this work—from nuts and bolts to the visionary,” said Fallon. “And we’re trying to maintain that balance.”

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Best Practices


In the decades since, WPA has worked on many projects that have embraced design, constructability, but more importantly, the human nature of the industry. Major projects came as a result of the high priority in customer service and willingness to build and maintain positive relationships, as Fallon said, “since no project ever really ends.”


The United States Ski & Snowboard Association became a client after inquiring about who helped Deer Valley design their facilities. Taking care and prioritizing current clients, the Principals said, led to the opportunity to design the association’s Center of Excellence where many of the winter Olympic athletes train for their various events


The award-winning Millcreek Common was a project whose owner in Millcreek City had a great deal of trust in the WPA-led design team. The owner’s vision combined with design work from WPA and their partners, creating a solid concept that showcased details and materials that connected the current use with Millcreek history.


The firm’s work on Revere Health over the years earned such rave reviews that when the former facilities director became the VP of Facilities at UCCU, he requested WPA to design additional three new facilities and one remodel, including the Freedom Office Building in Provo where WPA conducts business today. 


The highest level of customer service, Edwards said, continues to be an integral part of the WPA philosophy. Relationships with clients start from a place of service and evolve, where the entire team builds up understanding with owners, contractors, and engineers to work toward a common goal.


But those relationships don’t come automatically. Each mentioned multiple times how those friendships take a listening ear and a spirit of discernment to make it to the finish line, taking a client’s vision for their project and translating it into reality in a way that perfectly met their needs and expressed their vision through the final product. 



Intentionality Rules the Day


Edwards and Fallon are envisioning a new future for the firm; a new iteration of WPA Architecture as they celebrate its 30th year.


The two took a retreat to nearby Heber City earlier this spring to take a step back from the day-to-day and take a step forward to intentionality in their work.


“It felt like we were two architects working in the same office,” Fallon said. “But we wanted to be partners.”


The two talked under the assumption that they would question everything they did. 


“The chance to take over a firm of 30 plus years, where we had both worked for almost two thirds of that time, meant that there were a lot of processes and approaches to architecture that we had been involved in,” Fallon said. Not only did they define what was working and what wasn’t, but also what WPA would start doing now and into the future. 


“The discussions allowed us to consider who we were as architects and professionals,” said Fallon. 


This future will likely look a lot like what WPA has looked like for the last 30 years, with more intentionality, defined roles and areas of accountability for the two Principals, where clients and staff could look for specific elements of the practice. 


That retreat combined with a recent workshop with the WPA team to decide core values.


On a Friday just a few months ago, the team gathered around to identify the best characteristics they saw in people they admired. Both Principals said that the firm has always had values, but felt that codified or intentional values would set them apart. This was the first of many meetings and conversations about the question at the heart of it all:


“What is WPA?”


Edwards explained, “It wasn’t ‘Who do we want to be?’ But who we are. We weren’t looking for aspirational [qualities]. “We didn’t want things that were a given, either.”


Things like “hard-working” and “works well with others” never made it onto the board. 


“You have to be both of these things if you are going to even start in this industry,” Fallon said. They started with a dozen characteristics, but one value helped WPA to embrace both practical and aspirational:


“Prioritizes client values as our own.”


Putting client values first and dedicating to intentional decision-making has led them to put down roots in their new, self-designed office in Provo—a conscious choice to be central in Utah Valley as the area grows.


As they have become more intentional, the WPA team is hungry for more, whether that comes from completing a perfect set of drawings or ditching the transactional nature of business to embrace relationships from a place of genuine respect—prioritizing client values as their own. 


One story demonstrated the philosophy in action. They invited a client to a golf tournament who told them: “I don’t golf.”


Edwards had to tell the gentleman, “It’s not about the golf. It’s because we want you there with us.”


Their commitment to relationships is a conscious choice, and embracing these ideals will serve them well as they prepare for the next thirty years designing great spaces.




By Bradley Fullmer November 15, 2025
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By Bradley Fullmer November 15, 2025
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By Taylor Larsen November 15, 2025
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By Bradley Fullmer November 15, 2025
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Much has changed about Hogan & Associates Construction since the company's inception 80 years ago. The name may be the most obvious example, the size of the company may be another giveaway, and the difference in markets served might require a double take if the founders could see the company today. But what hasn't changed is the firm's desire to build communities. It has regularly built important, community-focused projects with a similar purpose since the company came to life in 1945.
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By Bradley Fullmer and Taylor Larsen November 15, 2025
By Bradley Fullmer It's been a whirlwind 18 months for Adam Del Toro and Nick Pexton, who co-founded Fountain Green-based Reliance Engineering Services in May 2024, a company specializing in full-service telecommunications engineering, including design, project management, permitting, and funding and grant applications. Two years ago, Del Toro was more than a decade into his career as a Research & Development Supervisor for natural gas giant Dominion Energy, while Pexton was working for Nephi-based Rocky Mountain West Telcom (RMWT) as a Sr. Director of Business Development, with just over four years at the company. The two had met a couple of years earlier while collaborating on a potential fiber optic network project in Mona that never happened. Neither was particularly content with their respective positions, so when Del Toro got a random call from Pexton in March 2024, the timing could not have been better. "I was planning on leaving the natural gas industry and start my own firm [...] Nick happened to call the day I was putting in my two weeks [at Dominion],” said Del Toro, 39. "It definitely felt like Providence was helping us." "Somebody was looking after us, because the timing was unbelievable," added Pexton, 35. "It's crazy how things lined up." Del Toro is a native of St. George and earned a Bachelor of Mechanical Engineering from Utah State University in 2011. After 2.5 years as a USU Graduate Research Assistant, he joined Dominion Energy in January 2013, where he designed major natural gas systems and structures. Del Toro also earned a Master of Clinical Mental Health Counseling from the University of the Cumberlands (Williamsburg, Kentucky) in 2023, and moonlights as a counselor at The Center for Hope in Springville, where he helps clients address life challenges both personally and professionally. Pexton is a native of Nephi and studied at Utah Valley University from 2008 to 2010, and earned the Certified Telecommunications Network Specialist designation from Teracom Training Institute (2013-2014). Pexton joined Nephi-based Mid-State Consultants, a telecommunications engineering firm, in March 2011 and spent more than nine years there. He joined RMWT in June 2020, gaining experience in project management and operations. After that fortuitous phone call from Pexton to Del Toro, the pair met four times from March to May to "make sure we were aligned on what the company would look like," Pexton said. "It was a pretty quick process," added Del Toro. "We got talking about goals, how to build a general company vision. I trusted Nick's background and experience, and his character, as well. It was a big risk, but I'm a sink-or-swim guy. If those are my options, I'm going to swim!" Since teaming up, the pair have been aggressive regarding company growth, having exploded from just the two of them to 30 employees, with revenues expected to more than quintuple from $560,000 in 2024 to nearly $3 million by the end of this year. Both expect the telecommunication market to be a fruitful, busy market given the need for fiber optics to rural America, in addition to the "Internet for All" initiative in May 2022 that was part of the National Telecommunications and Information Administration's (NTIA) implementation of the infrastructure law that allocated $65 billion to improve high-speed Internet access. Utah, specifically, received $330 million, with the goal of reaching some 40,000 unserved homes and businesses. The firm's location in Sanpete County puts them in the center of the state geographically, and they're committed to working with communities of all sizes to improve their internet capacity. In addition to Utah, Reliance is working in Michigan and Oklahoma, and Del Toro and Pexton expect to land significant future work throughout the Midwest. They want to grow intentionally while ensuring a diversity of revenue streams. "We set some early goals, and we've been able to do really well—we're on track to beat our goals," said Del Toro, crediting the many employees who have joined the firm. "Those individuals took great risks coming on board. We anticipate we'll be even larger next year with the work coming down the pipeline." "Our outlook has been wise," said Pexton. "We've taken into consideration diversification into other sectors—that's a key element. Adam has experience in the natural gas industry, and we want to further our diversification and get into the power side of the industry." Major clients include the federal government (USDA), utility companies, and municipalities, with a focus on rural communities. "We love Sanpete County," said Del Toro. "We value helping the communities we live and work in and providing services that help build up the community and hopefully help the residents." "We depend on repeat work from 18 major clients, and continuously getting work from them," said Pexton. "The minute we stop doing a good job, they can go someplace else. As long as we do a good job, we'll keep getting work." The pair expect Reliance to maintain its explosive growth, perhaps even doubling its employee total in another 12 months. "Next year's [revenue] goal is $4.8 million," said Pexton. "We have confidence in what our workload will be like. We are scaling quite dramatically and want to grow at a healthy pace, where we're not stringing ourselves out too thin. We're in a good position right now."